Privacy Policy

01Who we are

SFR – Super Fine Realtors is a family run real estate investment and development firm based in Gurugram, Haryana, India. We work across construction management, real estate development and high ticket size property consultation.

For the purposes of applicable data protection law, including the Digital Personal Data Protection Act, 2023, SFR is the data fiduciary responsible for personal data collected through this Website.

Registered address: D-39, Sushant Lok-2, Sector-56, Gurugram, Haryana 122009, India.

02Information we collect

Information you give us

• Name, email address, telephone or mobile number and city or location
• Details of the property, project or investment you are enquiring about, including budget range, preferred locality and timeline
• Messages, notes and correspondence you send through our contact form, email, phone, WhatsApp or social media
• Documents you choose to share with us during a consultation or transaction, such as identity proof, address proof or property papers, where these are required to progress a transaction

Information collected automatically

• IP address, approximate location derived from it, browser type and version, device type and operating system
• Pages viewed, time spent on pages, referring URL and exit pages
• Cookie identifiers and similar technologies, as described in section 7

03How we collect it

We collect information when you complete an enquiry or contact form, call or message us, email us, book a site visit or consultation, subscribe to updates, interact with our social media profiles, or simply browse the Website where cookies and analytics tools are active.

We may also receive information about you from listing portals, referral partners, channel partners or developers where you have shared your details with them and they are permitted to pass those details on to us.

04Why we use your information

• To respond to your enquiry and share property, project or investment information relevant to it
• To arrange site visits, meetings and consultations
• To provide construction management, development and advisory services you have engaged us for
• To prepare, negotiate and administer agreements and transactions
• To maintain internal records of enquiries, clients and transactions
• To improve the Website, our service quality and our understanding of what visitors are looking for
• To send you updates, offers or market commentary where you have opted in to receive them
• To comply with legal, regulatory, tax and record keeping obligations, including those under real estate and anti money laundering regulations where applicable
• To detect, prevent and address fraud, misuse, security incidents or technical issues

We do not sell your personal information to third parties.

05Legal basis and consent

We process personal data on the basis of the consent you provide when you submit your details to us, and on the basis of legitimate uses recognised under applicable law, including performing a contract with you, complying with legal obligations and protecting our legitimate business interests.

Where processing is based on consent, you may withdraw that consent at any time by writing to us at the contact address in section 15. Withdrawal does not affect processing carried out before the withdrawal, and it may mean we can no longer provide certain services to you.

06Sharing and disclosure

We may share your information with:

• Service providers who support our operations, such as website hosting, email, CRM, cloud storage, analytics and IT support providers
• Professional advisers such as lawyers, chartered accountants, valuers, architects and consultants engaged in connection with a transaction or project
• Developers, sellers, buyers, landlords, tenants, banks and financial institutions where this is necessary to progress a transaction you have asked us to assist with
• Government, regulatory or judicial authorities where disclosure is required by law, court order or a valid legal request
• A successor entity in the event of a merger, acquisition, restructuring or sale of business assets

We require third parties who handle personal data on our behalf to protect it and to use it only for the purposes we specify.

07Cookies and tracking

The Website uses cookies and similar technologies to keep the site functioning, remember your preferences, and understand how visitors use our pages.

• Essential cookies are needed for the site to load and function correctly
• Analytics cookies help us measure traffic, page performance and visitor behaviour in aggregate
• Functional cookies remember choices such as form entries or display preferences
• Marketing cookies may be set by advertising or social platforms if we run campaigns, to measure and improve those campaigns

You can control or delete cookies through your browser settings. Blocking some cookies may affect how parts of the Website work.

08Data retention

We keep personal data only for as long as it is needed for the purpose it was collected for, or for as long as required under applicable law, accounting standards and limitation periods. Enquiry records that do not lead to an engagement are ordinarily retained for a reasonable period so that we can respond to follow up questions, after which they are deleted or anonymised. Transaction and client records are retained for the longer periods required by tax and property law.

09Data security

We apply reasonable technical and organisational safeguards to protect personal data against unauthorised access, alteration, disclosure or destruction. These include access controls, restricted internal access on a need to know basis, secure hosting and encrypted transmission where available.

No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security, and any transmission is at your own risk.

10Your rights

Subject to applicable law, you have the right to:

• Ask for a summary of the personal data we hold about you and how it is being processed
• Ask us to correct information that is inaccurate, incomplete or out of date
• Ask us to erase personal data that is no longer required for the purpose it was collected for
• Withdraw consent previously given
• Nominate another person to exercise your rights in the event of death or incapacity
• Raise a grievance about how your data has been handled

To exercise any of these rights, write to us using the details in section 15. We may need to verify your identity before acting on a request. We aim to respond within a reasonable timeframe and in any case within the period prescribed by law.

11Third party links

The Website may link to third party websites, listing portals, developer microsites, maps or social media platforms. We are not responsible for the content, security or privacy practices of those sites. We encourage you to read the privacy policy of any website you visit through a link from ours.

12Children's privacy

The Website and our services are intended for adults who are legally competent to contract. We do not knowingly collect personal data from children. If you believe a child has provided information to us, please contact us and we will take steps to delete it.

13Marketing communications

Where you have opted in, we may send you property updates, project launches, market notes and offers by email, SMS, WhatsApp or phone. You can opt out at any time by using the unsubscribe link in an email, replying with a request to stop, or writing to us directly. We will continue to send transactional and service messages relating to an active engagement.

14Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The revised version will be posted on this page with an updated effective date. Continued use of the Website after changes are posted means you accept the revised policy.

15Grievance redressal and contact

If you have questions about this policy, want to exercise your rights, or wish to raise a concern about how your data has been handled, please contact us.